Fundraising Thought for the Day

The latest statistics from Giving USA show that charitable giving in the U.S. totaled almost $250 billion in 2004. That is incredible! The totals breaks out like this:

* Individuals gave $187.92 billion, or 75.6%
* Foundations gave $28.8 billion, or 11.6%
* Bequests accounted for $19.8 billion, or 8%
* Corporations gave $12 billion, or 4.8%

Even with these statistics many nonprofits concentrate on foundations and corporations to increase their revenues. Rather than trying to go after this 16% of total giving why not work on increasing your revenues from where over 75% of donations come from - individuals.

Check out GivingUSA.org for more information.

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